Bentley Influencer content for Bentley
Set the challenge to increase awareness around the Flying Spur and GT3R amongst a younger, premium male audience, Talk Production and Dylan Jones, editor of GQ magazine, authored a video and social campaign.
Focusing on shareability and generating natural distribution, the campaign sourced and secured talent relevant to the target audience to be leveraged across video and a series of vignettes.
Talk Production secured the videos talent and curated the creative team, as well as all filming logistics.
“Talk Content doesn’t just talk the talk, it steers the conversation. Works with top talent, scripts and shoots great videos, plans the publicity and delivers the goods. The extraordinary thing about Talk Content is that the words might come first, but there’s never any shortage of action! ”
— Julia Marozzi, Head of Lifestyle Communications