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Event Production

Shopstyle Shopstyle Social House

POPSUGAR Inc is a global media and technology company that is parent to lifestyle media publisher POPSUGAR, digital shopping platform ShopStyle, and monthly subscription box POPSUGAR Must Have. Together the brands attract more than 100 million visitors worldwide and 2.5 billion monthly content views, with each brand being a leader in its space.

ShopStyle carries thousands of brands from hundreds of leading fashion, beauty, home and kids’ retailers and influenced more than $1bn in retailer sales in 2015.

ShopStyle host a bi-annual event, ShopStyle Social House, a global Fashion Week experience for brands and influencers to connect and refresh in person. The AW16 event featured brand partners Reebok, The Outnet, TONI&GUY and Stila and gave influencers the chance to create campaign imagery onsite, working with photographer Kyle Galvin.

Talk Production were responsible for the event creative, sourcing the location, securing brand partners, full production of the space including installation of the hanging art piece created by The Color Condition, a Texas based art collaboration and experiment between artists Sunny Sliger and Marianne Newsom.


ShopStyle Social House entrance

ShopStyle Social House campaign imagery

ShopStyle Social House portraits