Alexander McQueen Global launch of Alexander McQueen fragrance
In 2016 Talk PR launched the brand new McQueen Parfum to global media, positioning the fragrance as an uncompromising scent for the luxury fragrance connoisseur.
We invited global media to the Alexander McQueen fashion show during London Fashion Week and a welcome dinner at the Ivy – the iconic London restaurant. This was followed with an exclusive launch of the McQueen Parfum. P&G Prestige representatives presented the ‘reveal room’ to media, a exclusive, unique and immersive space.
The media also took part in a workshop, bringing to life the ingredients and composition of the fragrance and were then joined by Sarah Burton, Alexander McQueen Creative Director for an intimate ‘in conversation’ experience.
Talk Production managed the global logistics, arranging not only the transportation of media across 9 different countries but also accommodation, local activities and 24 hour support.