American Express Creating news initiatives to inspire key media

AMERICAN EXPRESS does not sit so obviously within the fashion world; but as fashion is a key pillar of consumer focus we were challenged to create a concept that brought their premium-luxury 24/7 card ‘concierge’ offer to life. Their objective were to enable influencers and consumers to be newly aware of, and experience first hand, the extensive concierge benefits for themselves in real-time.

Talk PR created the AMEX Fashion Insiders; a connected concierge team on site at London Fashion Week, who are on hand to book, find, search or solve in the name of the ultimate premium-luxury lifestyle service.

To communicate the service to the fashion audience, Talk Production created a series of images, commissioning established fashion photography Shaun James Cox.