Muller Breaking world records with Müllerlight
In advance of the summer of sport, the British public were invited to get in Team GB’s Corner® with Müllerlight as it led an attempt to break the Guinness World Records title for the world’s largest exercise ball class. The record to beat? Over 353 participants.
The record was chosen because exercise balls feature in the latest Müllerlight Goodies advertising campaign. And to build the association with the 2016 Olympic Games, the Copper Box Arena in London’s Olympic Park was chosen as the venue. To further strengthen the Olympic association, GB Taekwondo Olympic champion Sarah Stevenson MBE and sports personality Kriss Akabusi MBE, who appears in Müller’s latest TV ad, led the class.
Talk Production handled all production, including venue management, sourcing and creating all brand collateral, H&S requirements, staffing and guest management. Talk Production was also responsible for liaising with the Guinness World Records adjudicator, ensuring all the necessary paperwork and checks were in place.
“The most organised event I’ve ever presided over.”
— Guinness World Record Adjudicator